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This is a new series of Salesforce Sales Cloud Consultant certification exam preparation series - Industry Knowledge. Industry Knowledge section consists of 7% of total score in the exam, covering topics such as sales metrics, KPIs, marketing and sales processes and etc. Without further ado, let's get into it!
这是 Salesforce 销售云顾问新系列认证考试准备系列——行业知识。行业知识部分占考试总分的7% ,涵盖销售指标、关键绩效指标、市场营销和销售流程等主题。闲话少说,让我们开始吧!
NOTE: This post is written in April 2020 and content might be changed/updated overtime. The content is inspired by focusonforce.
注意: 这篇文章写于2020年4月,内容可能会随着时间的推移而改变或更新,其灵感来自 focusonforce。
Guideline for Industry Knowledge
行业知识指引
- Explain the factors that influence 解释影响因素sales metrics, KPIs, and business challenges销售指标、关键绩效指标和业务挑战.
- Explain 解释一下common sales processes 一般销售程序 and key considerations. 以及主要考虑因素
- Describe the 描述common marketing processes 共同市场营销过程 and key implementation considerations. 以及关键的实施考虑因素
Sales Metrics, KPIs, and Business Challenges
销售指标、关键绩效指标和业务挑战
Sales Metrics
销售指标
SALES METRIC 销售指标 | DESCRIPTION 描述 |
---|---|
Number of Leads converted 转换的引线数目 | Number of prospects converted into sales opportunities转化为销售机会的潜在客户数量 |
Lead qualification score 领先的资格分数 | Calculate score by formula based on several factors, such as accuracy of contact info, product interest and etc.根据联系人信息的准确性、产品兴趣等因素,用公式计算得分。 |
Lead source 潜在客户源 | Determine which channels are used to generate lead确定哪些通道用于生成潜在客户 |
Number of Opportunities closed 关闭的机会数量 | Analyze number of deals are closed over period of time分析一段时间内完成的交易数量 |
Sales pipeline 销售渠道 | Identify which stage the opportunities are at确定机会在哪个阶段 |
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