admin管理员组

文章数量:1535244

2024年3月12日发(作者：)

波特五力模型 英语

The Porter Five Forces Model

The Porter Five Forces Model is a framework for

analyzing the competitiveness of an industry. It was

developed by Michael Porter, a management professor at

Harvard University. The model identifies five factors that

determine the intensity of competition within an industry and

the overall profitability of the industry.

1. Threat of new entrants

New entrants to an industry can increase competition and

reduce profitability. The threat of new entrants is high when

it is easy for new companies to enter the industry. Factors

that determine the ease of entry include barriers to entry

such as regulations, capital requirements, economies of scale,

and brand recognition.

2. Bargaining power of suppliers

Suppliers can exert power over an industry by raising

prices or reducing the quality of their products. The

bargaining power of suppliers is higher when there are few

suppliers, the suppliers’ products are unique, and the cost

of switching suppliers is high.

3. Bargaining power of buyers

Buyers can exert power over an industry by demanding

lower prices or higher quality products. The bargaining power

of buyers is higher when there are few buyers, the products

are undifferentiated, and the cost of switching products is

low.

4. Threat of substitute products or services

Substitute products or services can reduce demand for an

industry’s offerings and reduce profitability. The threat of

substitutes is higher when there are many substitutes

available, they are of equal or better quality, and they are

priced competitively.

5. Rivalry among existing competitors

The intensity of competition among existing competitors

in an industry can affect profitability. Rivalry is higher

when there are many competitors, the industry is growing

slowly or declining, the products are undifferentiated, and

exit barriers are high.

In conclusion, the Porter Five Forces Model is an

important tool for analyzing the competitiveness and

profitability of an industry. By considering the threat of

new entrants, bargaining power of suppliers and buyers,

threat of substitute products or services, and rivalry among

existing competitors, firms can develop strategies to compete

effectively within their industry.

本文标签： 波特模型五力

版权声明：本文标题：波特五力模型 英语 内容由热心网友自发贡献，该文观点仅代表作者本人， 转载请联系作者并注明出处：https://m.elefans.com/dongtai/1710207690a253623.html， 本站仅提供信息存储空间服务，不拥有所有权，不承担相关法律责任。如发现本站有涉嫌抄袭侵权/违法违规的内容，一经查实，本站将立刻删除。