河南大学历年考研英语真题(带答案)

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2024年4月3日发(作者：)

2011年河南大学研究生英语复试真题（与2010卷基本重复）

一、单选：为2010年河南大学英语复试真题单选原题（20分）

二、完型：为2010年河南大学英语复试完型填空原题。（20分）

三、阅读：passage 1和passage 2为2010年河南大学复试真题前

两个阅读(后两篇阅读理解如下)

passage 3（2011年英语考研真题）

The rough guide to marketing success used to be that you got what

you paid for. No longer. While traditional “paid” media – such as

television commercials and print advertisements – still play a major role，

companies today can exploit many alternative forms of media.

Consumers passionate about a product may create “owned” media by

sending e-mail alerts about products and sales to customers registered

with its Web site. The way consumers now approach the broad range of

factors beyond conventional paid media.

Paid and owned media are controlled by marketers promoting their

own products. For earned media ， such marketers act as the initiator for

users„ responses. But in some cases， one marketer‟s owned media

become another marketer‟s paid media – for instance， when an

e-commerce retailer sells ad space on its Web site. We define such sold

media as owned media whose traffic is so strong that other organizations

place their content or e-commerce engines within that environment. This

trend ，which we believe is still in its infancy， effectively began with

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retailers and travel providers such as airlines and hotels and will no doubt

go further. Johnson & Johnson， for example， has created BabyCenter，

a stand-alone media property that promotes complementary and even

competitive products. Besides generating income， the presence of other

marketers makes the site seem objective， gives companies opportunities

to learn valuable information about the appeal of other companies‟

marketing， and may help expand user traffic for all companies

concerned.

The same dramatic technological changes that have provided

marketers with more （and more diverse） communications choices have

also increased the risk that passionate consumers will voice their opinions

in quicker， more visible， and much more damaging ways. Such

hijacked media are the opposite of earned media： an asset or campaign

becomes hostage to consumers， other stakeholders， or activists who

make negative allegations about a brand or product. Members of social

networks， for instance， are learning that they can hijack media to apply

pressure on the businesses that originally created them.

If that happens， passionate consumers would try to persuade others

to boycott products， putting the reputation of the target company at risk.

In such a case， the company„s response may not be sufficiently quick or

thoughtful， and the learning curve has been steep. Toyota Motor， for

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example， alleviated some of the damage from its recall crisis earlier this

year with a relatively quick and well-orchestrated social-media response

campaign， which included efforts to engage with consumers directly on

sites such as Twitter and the social-news site Digg.

ers may create “earned” media when they are （D）

[A] obscssed with online shopping at certain Web sites.

[B] inspired by product-promoting e-mails sent to them.

[C] eager to help their friends promote quality products.

[D] enthusiastic about recommending their favorite products.

52. According to Paragraph 2，sold media feature (A)

[A] a safe business environment.

[B] random competition.

[C] strong user traffic.

[D] flexibility in organization.

53. The author indicates in Paragraph 3 that earned media (C)

[A] invite constant conflicts with passionate consumers.

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[B] can be used to produce negative effects in marketing.

[C] may be responsible for fiercer competition.

[D] deserve all the negative comments about them.

54. Toyota Motor„s experience is cited as an example of (B)

[A] responding effectively to hijacked media.

[B] persuading customers into boycotting products.

[C] cooperating with supportive consumers.

[D] taking advantage of hijacked media.

55. Which of the following is the text mainly about ？ (A)

[A] Alternatives to conventional paid media.

[B] Conflict between hijacked and earned media.

[C] Dominance of hijacked media.

[D] Popularity of owned media.

Passage 4(2002年考研真题)

If you intend using humor in your talk to make people smile, you

must know how to identify shared experiences and problems. Your

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humor must be relevant to the audience and should help to show them

that you are one of them or that you understand their situation and are in

sympathy with their point of view. Depending on whom you are

addressing, the problems will be different. If you are talking to a group of

managers, you may refer to the disorganized methods of their secretaries;

alternatively if you are addressing secretaries, you may want to comment

on their disorganized bosses.

Here is an example, which I heard at a nurses' convention, of a story

which works well because the audience all shared the same view of

doctors. A man arrives in heaven and is being shown around by St. Peter.

He sees wonderful accommodations, beautiful gardens, sunny weather,

and so on. Everyone is very peaceful, polite and friendly until, waiting in

a line for lunch, the new arrival is suddenly pushed aside by a man in a

white coat, who rushes to the head of the line, grabs his food and stomps

over to a table by himself. "Who is that?" the new arrival asked St. Peter.

"Oh, that's God," came the reply, "but sometimes he thinks he's a doctor."

If you are part of the group which you are addressing, you will be in

a position to know the experiences and problems which are common to

all of you and it'll be appropriate for you to make a passing remark about

the inedible canteen food or the chairman's notorious bad taste in ties.

With other audiences you mustn't attempt to cut in with humor as they

will resent an outsider making disparaging remarks about their canteen or

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