2017年江苏省英语高考阅读C

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2024年5月2日发(作者：)

2017年江苏省英语高考阅读C

2017年江苏省英语高考阅读C

A new commodity brings about a highly profitable, fast-

growing industry, urging antitrust（反垄断）regulators to step in

to check those who control its flow.

A century ago, the resource in question was oil. Now similar

concerns are being raised by the giants（巨头）that deal in data,

the oil of the digital age. The most valuable firms are Google,

Amazon, Facebook and Microsoft. All look unstoppable.

Such situations have led to calls for the tech giants to be

broken up. But size alone is not a crime. The giants' success has

benefited consumers. Few want to live without search engines or

a quick delivery. Far from charging consumers high prices, many

of these services are free (users pay, in effect, by handing over

yet more data). And the appearance of new-born giants suggests

that newcomers can make waves, too.

But there is cause for concern. The internet has made data

abundant, all-present and far more valuable, changing the nature

of data and competition. Google initially used the data collected

from users to target advertising better. But recently it has

discovered that data can be turned into new services: translation

and visual recognition, to be sold to other companies. Internet

companies’ control of data gives them enormous power. So

they have a“God’s eye view” of activities in their own markets

and beyond.

This nature of data makes the antitrust measures of the past

less useful. Breaking up firms like Google into five small ones

would not stop remaking

themselves: in time, one of them would become great again.

A rethink is required—and as a new approach starts to become

apparent, two ideas stand out.

The first is that antitrust authorities need to move form the

industrial age into the 21st century. When considering a

merger(兼并),for example, they have traditionally used size to

determine when to step in. They now need to take into account

the extent of firms' data assets(资产) when assessing the impact

of deals. The purchase price could also be a signal that an

established company is buying a new-born threat. When this

takes place, especially when a new-born company has no

revenue to speak of, the regulators should raise red flags.

The second principle is to loosen the control that providers

of on-line services have over data and give more to those who

supply them. Companies could be forced to consumers what

information they hold and how much money they make form it.

Governments could order the sharing of certain kinds of data,

with users' consent.

Restarting antitrust for the information age will not be easy

But if governments don't wants a data economy by a few giants,

they must act soon.

is there a call to break up giants?

A. They have controlled the data market

B. They collect enormous private data

C. They no longer provide free services

D. They dismissed some new-born giants

does the technological innovation in Paragraph 3

indicate?

A. Data giants’ technology is very expensive

B. Google’s idea is popular among data firms

C. Data can strengthen giants’ controlling position

D. Data can be turned into new services or products

paying attention to firms’ data assets, antitrust

regulators could.

A. kill a new threat

B. avoid the size trap

C. favour bigger firms

D. charge higher prices

is the purpose of loosening the gian ts’ control of

data?

A. Big companies could relieve data security pressure.

B. Governments could relieve their financial pressure.

C. Consumers could better protect their privacy.

D. Small companies could get more opportunities.

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