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2024年5月10日发(作者：)

社交电商的现状及未来发展趋势分析

——以抖音、快手为例

摘 要：EC是电子商务的英文缩写，其全称为为Electronic Commerce。望文生义，

电子商务有两个方面的内容，一方面为电子方式，另一方面为商贸活动。在广义上讲电子商

务意思是在线上进行商务活动与交易。而社交电商，就是利用用户的社交关系为纽带的达成

销售目的，其优势就是利用社交平台、互联网等工具，使用户与商家之间的空间距离各种短

视频拉近，打破了原有的营销模式。本文通过了解抖音、快手等社交电商的发展，并结合我

国的具体情况，对我国的社交电商未来发展趋势做出分析。

关键词：社交电商;电子商务;抖音;快手

The analysis of the current situation and future development trend of

social electronic business

Abstract:EC is the abbreviation of Electronic Commerce, which is called

Electronic Commerce. The content of electronic commerce has two aspects, one is

the electronic way, the other is the business activities. In a broad sense,

e-commerce means conducting business activities and transactions online. Social

e-commerce, however, makes use of users' social relations to achieve the sales

purpose. Its advantage is to make use of social platforms, Internet and other tools

to shorten the space distance between users and merchants, thus breaking the

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original marketing mode. By understanding the development of social e-commerce

such as dou yin and kuaishou, and combining with the specific situation in China,

this paper analyzes the future development trend of social e-commerce in China.

Keywords: Tiktok;social business;e-commerce; jitter; Kwai Fu

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本文标签： 社交电商利用原有打破

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