苹果APPSTORE产品上架以及审批流程

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2023年12月23日发(作者：)

苹果APPSTORE产品上架以及审批流程

YUKI was compiled on the morning of December 16, 2020

苹果APP STORE 产品上架以及审批流程

该文档供参考，实际页面随时会有改动，以实际官网页面为准，但是流程基本是一样的。

一、 整个流程涉及的时间点：

IDP注册审批（1-2周）(公司已有账号，忽略) 产品提交后审批（1-2周）

如果审批不通过，会有邮件通知并告知哪里审批不通过，改好后重新提交审批（又是1-2周）。

二、 需要特别注意的点：

1、

2、

3、

4、

5、

产品稳定性，不要动不动就崩溃，这样会审批不通过

按钮等一看就懂，且可用

Appstore上较多的小应用就不要放了，审批比较难通过

比较有创意的应用审批比较容易通过

产品版本号不要包含如下：build，version，beta

三、 详细的产品上架以及审批流程：

1、先在iPhone DevCenter上注册成为iphone develope （公司已经有账号）

2、现在我们在浏览器中输入登录，进入Manage Your Applications ，如下图

3、点击Add New Application ，如下图，添加一个新的App

5、

6、重要提醒：此页的配置将会应用到此iTunes Connect账号下的所有应用程序，其中包括两个主要配置项：主语言和公司名称。切记：一旦这两项配置提交后，以后就不能修改了！

图中的A是主语言配置项：即用户稍后输入程序详细数据所会使用的主要语言。

图中的B是公司的名称：对于个人开发者，建议尽量起一个有趣的，容易记的名称吧，不要省事的就用自己的账号名，除非你的账号名也很有特色：）

7、上步的两项配置完成后，选择 Continue继续下面的配置，即出口产品承诺的页相关的配置。

这是由于美国法律对加密算法等的要求，如果你的应用程序没有涉及到加密啥的，可以选择No，就可以跳过了。（一般开发者而言，做点小工具、小游戏啥的，应该不会涉及到加密，因此可以直接skip跳过，继续下面的内容）。

如果的确有涉及到加密，那么请选择Yes，而后回答两到三个关于用的加密算法的具体问题，而后根据需要还要提供相关的文档，当Apple认为都OK了，那么才能继续下面的配置，这就比较麻烦了，所以如果是个人开发者，没有特殊的要求的话，就别搞啥子加密了，那样会自找麻烦哦。

8、我们继续，下面就是提交程序时的核心数据了，即概要数据配置页面，如下图所示（图是网上找的，主要看格式吧）：

对设备的要求（Device Requirements）：

这就要根据你的应用程序的类型来做出选择了，比如如果你的应用程序跟电话功能结合的很紧密，那么就请不要选择iPod，否则用户下载了，却不能用，那就不好了。还有，请切记要给出明确的说明，此应用所支持的iPhone的版本信息，目前iPhone已经到了。Apple要求，新提交的应用必须支持以上的系统，否则审查是通不过的了。

其中的必填项包括：程序名(App Name），唯一标示（SKU Number）

A. 程序名(Application Name）：

这一项中所填的内容，必须和你的程序安装在iPhone或者iPod中后显示的程序名是一致的，否则无法通过Apple的审查。

B. 唯一标示（SKU Number）：

这个字符串可以是任意格式的，但是建议使用Apple ID中的定义，试用URL格式的标示串，如：。影响到产品在APPSTORE的url链接。

其中的必填项包括：产品的发布日期以及价格以及销售区域

9、定价

想要收钱吗？想的话，就给自己的程序定个价，不想的话也很好啊，那就选择Free，供人免费下载，呵呵。估计大多数人还是想着挣些小钱吧，那就选一个合适的价位吧。

注意：Apple提供的这个App Store可不是免费的啊，所以它要从你的收入中提成的！Apple采用7:3分成，即开发者得到总收入的7成，Apple得到剩余的3成。Apple就是这样的强势！

10、地域选择

这个地方，可以选择另外一个输入用户应用程序数据的语言，如果你的应用程序支持多语言，那么强力建议此处增加相应的语言的描述，否则，English这个主语言就够了

版本信息：版本信息（Version Number），程序描述(Description），主要分类（Primary）， 子分类（subcatepory），关键字（Keywords），版权（Copyright），技术支持网址（Support URL），技术支持Email（Support Email Address）。

这个此页需要填写的内容，有如下需要注意的地方：

A. 版本信息（Version Number）：

这个就无需多说了，一般都从开始。

B. 程序描述(Description）：

虽然我们之前选择了主语言，一般为English，但是此处，我们同样可以用两种或多种语言输入对自己程序的描述。对于此项具体的内容，这是消费者了解这个应用的很重要的描述，同时对其做出购买决定的影响也是很大的，所以尽量言简意核、引人入胜吧。

注意：此处不要给一些关键字的列表！为了提高搜索的可见性，开发者输入尽量多的关键字是无可厚非的，但这里绝不是输入关键字的理想的场所，毕竟这个简单描述是用来给消费者看的，本页的下面专门提供了供用户输入关键字的地方！

C. 主要分类（Primary category）：

这个很简单，根据所开发的程序类型选择合适的分类，比如：电纸书（Book）、小工具（Utilities）、音乐（Music），旅游（Travel），游戏（Games）等等。

此页还提供了子分类（subcategory）的选择，这可以更加准确的描述程序类型，比如游戏的子类包括：纸牌（Card），运动（Sports）等等。

D. 关键字（Keywords）：

开发者可以输入尽量多、准确的关键字以便提高程序被搜索的概率！但最多不能超过100个字符。所以要选择合适的，站在消费者的角度，注意消费者很可能不是技术人员！所以这里的关键字一定不要太多技术术语了！

E. 版权信息：

这就是刚才起到那个公司名称的官方名称了

F. 技术支持URL和Email（Support URL和Support Email Address）：

这两项内容是必须提供的，Email相信都回有的，Support URL，就是产品的网站，或者介绍的网页，如果没有的话，最简单的办法就是到某个有名的博客站上申请一个账号，然後把博客的地址写进去就好了！

11、对程序的评级

Apple提供了好几个评级的标准，开发者需要根据所开发程序的实际情况进行相应的选择，比如是否包含成人内容等，而后该页会根据用户的选择给出相应的程序评级，这个大家根据实际情况填写就好了，没有什么好坏之分，开发者自己体会吧，呵呵。

12、上传数据

完成了上面的数据收集后，Apple就要求用户上传相应的程序文件以及截屏图了。关于这部分，用户只需要根据提示，上传相应的文件即可，包括：

程序文件：是个zip包，该包中只包含编译成功的app文件。

512的图标：这是个jpg格式的大图标，用于在Apple Store中的显示。

程序截图：主截图以及最多4个其他截图。

再次强调一下，截图是重中之重！尽量给用户展示出最好的界面！

13、检查页面

当所有的上述页面都完成后，我们可以在这个最后的页面再次检查一下我们所填入的内容是否完整、正确，毕竟这可是商品的包装啊！只有好的包装才能吸引消费者的目光，从而才会产生潜在的收入。

点击提交后，我们退出编辑界面，回到了此篇第二幅图所示的界面，程序处于In

Review的状态！

一般而言，Apple会在1-2周内通过Email通知你审查的结果，如果通过了，那么此处就变为了Ready for Sale状态，那么你就可以在iTunes中搜索到自己的应用程序了。如果没有通过，此处会是Rejected状态，Apple会通过邮件给出原因，开发者需要根据邮件中的描述做出修改后，再次提交申请。

整个上架发布流程到此结束。

苹果上架的官方审批规则请看下面的网站（需要有IDP登陆）：

没有账号的看后面吧，我也贴出来。

Apple App Review Guideline

Introduction 介绍

We're pleased that you want to invest your talents and time to develop

applications for iOS. It has been a rewarding experience - both professionally

and financially – for tens of thousands of developers and we want to help you

join this successful group. We have published our App Store Review Guidelines

in the hope that they will help you steer clear of issues as you develop your

app and speed you through the approval process when you submit it.

我们很高兴，你要投资你的才能和时间来开发应用程序的操作系统。它一直是一个有益的经验-专业和财政–数以万计的开发者，我们想帮助你加入该集团成功的。我们已经出版了我们的应用程序商店审查准则的希望，他们会帮助你避开问题你发展你的应用程序和速度通过审批程序当您提交。

We view Apps different than books or songs, which we do not curate. If you

want to criticize a religion, write a book. If you want to describe sex, write

a book or a song, or create a medical app. It can get complicated, but we have

decided to not allow certain kinds of content in the App Store. It may help to

keep some of our broader themes in mind:

我们认为，应用不同的书籍或歌曲，我们没有牧师。如果你要批评宗教，写一本书。如果你想描述，写一本书或一首歌，或创建一个医疗程序。它可以变得很复杂，但我们决定不允许某些类型的内容的应用程序商店。它可以帮助保持我们的一些更广泛的主题思想：

We have lots of kids downloading lots of apps, and parental controls

don't work unless the parents set them up (many don't). So know that we're

keeping an eye out for the kids.

We have over 350,000 apps in the App Store. We don't need any more Fart

apps. If your app doesn't do something useful or provide some form of

lasting entertainment, it may not be accepted.

If your App looks like it was cobbled together in a few days, or you're

trying to get your first practice App into the store to impress your friends,

please brace yourself for rejection. We have lots of serious developers who

don't want their quality Apps to be surrounded by amateur hour.

We will reject Apps for any content or behavior that we believe is over

the line. What line, you ask Well, as a Supreme Court Justice once said,

"I'll know it when I see it". And we think that you will also know it when

you cross it.

If your app is rejected, we have a Review Board that you can appeal to.

If you run to the press and trash us, it never helps.

If you attempt to cheat the system (for example, by trying to trick the

review process, steal data from users, copy another developer's work, or

manipulate the ratings) your apps will be removed from the store and you

will be expelled from the developer program.

This is a living document, and new apps presenting new questions may

result in new rules at any time. Perhaps your app will trigger this.

Lastly, we love this stuff too, and honor what you do. We're really trying our

best to create the best platform in the world for you to express your talents

and make a living too. If it sounds like we're control freaks, well, maybe

it's because we're so committed to our users and making sure they have a

quality experience with our products. Just like almost all of you are too.

Table of Contents

1.

2.

3.

4.

5.

6.

7.

8.

9.

Terms and conditions

Functionality

Metadata, ratings and rankings

Location

Push notifications

Game Center

iAds

Trademarks and trade dress

Media content

10. User interface

11. Purchasing and currencies

12. Scraping and aggregation

13. Damage to device

14. Personal attacks

15. Violence

16. Objectionable content

17. Privacy

18. Pornography

19. Religion, culture, and ethnicity

20. Contests, sweepstakes, lotteries, and raffles

21. Charities and contributions

22. Legal requirements

1. Terms and conditions

As a developer of applications for the App Store you are bound by the terms

of the?Program License Agreement(PLA), Human Interface Guidelines (HIG),

and any other licenses or contracts between you and Apple. The following

rules and examples are intended to assist you in gaining acceptance for

your app in the App Store, not to amend or remove provisions from any other

agreement.

2. Functionality

Apps that crash will be rejected

应用程序崩溃将被拒绝

Apps that exhibit bugs will be rejected

表现出的错误，将被拒绝的应用程序

Apps that do not perform as advertised by the developer will be rejected

不执行由开发商发布的应用程序将被拒绝

Apps that include undocumented or hidden features inconsistent with the

description of the app will be rejected

无证或隐蔽的特点与应用程序的描述不一致的应用程序，包括将被拒绝

Apps that use non-public APIs will be rejected

使用非公开的API的应用将被拒绝

Apps that read or write data outside its designated container area will be

rejected

读取或写入其指定的容器区域外的数据将被拒绝

Apps that download code in any way or form will be rejected

以任何方式或形式的下载代码将被拒绝

Apps that install or launch other executable code will be rejected

安装或启动其他可执行代码将被拒绝

Apps that are "beta", "demo", "trial", or "test" versions will be rejected

“试用”，“演示”，“审判”，或“测试”版本将被拒绝

iPhone apps must also run on iPad without modification, at iPhone

resolution, and at 2X iPhone 3GS resolution

Apps that duplicate apps already in the App Store may be rejected,

particularly if there are many of them, such as fart, burp, flashlight, and

Kama Sutra apps.

Apps that are not very useful, are simply web sites bundled as apps, or do

not provide any lasting entertainment value may be rejected

Apps that are primarily marketing materials or advertisements will be

rejected

Apps that are intended to provide trick or fake functionality that are not

clearly marked as such will be rejected

Apps larger than 20MB in size will not download over cellular networks

(this is automatically prohibited by the App Store)

Multitasking apps may only use background services for their intended

purposes: VoIP, audio playback, location, task completion, local

notifications, etc.

Apps that browse the web must use the iOS WebKit framework and WebKit

Javascript

Apps that encourage excessive consumption of alcohol or illegal substances,

or encourage minors to consume alcohol or smoke cigarettes, will be

rejected

Apps that provide incorrect diagnostic or other inaccurate device data will

be rejected

Developers "spamming" the App Store with many versions of similar apps will

be removed from the iOS Developer Program

Apps that are simply a song or movie should be submitted to the iTunes

store. Apps that are simply a book should be submitted to the iBookstore.

Apps that arbitrarily restrict which users may use the app, such as by

location or carrier, may be rejected

3. Metadata (name, descriptions, ratings, rankings, etc)

Apps or metadata that mentions the name of any other mobile platform will

be rejected

Apps with placeholder text will be rejected

Apps with descriptions not relevant to the application content and

functionality will be rejected

App names in iTunes Connect and as displayed on a device should be similar,

so as not to cause confusion

Small and large app icons should be similar, so as to not to cause

confusion

Apps with app icons and screenshots that do not adhere to the 4+ age rating

will be rejected

Apps with Category and Genre selections that are not appropriate for the

app content will be rejected

Developers are responsible for assigning appropriate ratings to their apps.

Inappropriate ratings may be changed/deleted by Apple

Developers are responsible for assigning appropriate keywords for their

apps. Inappropriate keywords may be changed/deleted by Apple

Developers who attempt to manipulate or cheat the user reviews or chart

ranking in the App Store with fake or paid reviews, or any other

inappropriate methods will be removed from the iOS Developer Program

Apps which recommend that users restart their iOS device prior to

installation or launch may be rejected

Apps should have all included URLs fully functional when you submit it for

review, such as support and privacy policy URLs

4. Location

Apps that do not notify and obtain user consent before collecting,

transmitting, or using location data will be rejected

Apps that use location-based APIs for automatic or autonomous control of

vehicles, aircraft, or other devices will be rejected

Apps that use location-based APIs for dispatch, fleet management, or

emergency services will be rejected

Location data can only be used when directly relevant to the features and

services provided by the app to the user or to support approved advertising

uses

5. Push notifications

Apps that provide Push Notifications without using the Apple Push

Notification (APN) API will be rejected

Apps that use the APN service without obtaining a Push Application ID from

Apple will be rejected

Apps that send Push Notifications without first obtaining user consent will

be rejected

Apps that send sensitive personal or confidential information using Push

Notifications will be rejected

Apps that use Push Notifications to send unsolicited messages, or for the

purpose of phishing or spamming will be rejected

Apps cannot use Push Notifications to send advertising, promotions, or

direct marketing of any kind

Apps cannot charge users for use of Push Notifications

Apps that excessively use the network capacity or bandwidth of the APN

service or unduly burden a device with Push Notifications will be rejected

Apps that transmit viruses, files, computer code, or programs that may harm

or disrupt the normal operation of the APN service will be rejected

6. Game Center

Apps that display any Player ID to end users or any third party will be

rejected

Apps that use Player IDs for any use other than as approved by the Game

Center terms will be rejected

Developers that attempt to reverse lookup, trace, relate, associate, mine,

harvest, or otherwise exploit Player IDs, alias, or other information

obtained through the Game Center will be removed from the iOS Developer

Program

Game Center information, such as Leaderboard scores, may only be used in

apps approved for use with the Game Center

Apps that use Game Center service to send unsolicited messages, or for the

purpose of phishing or spamming will be rejected

Apps that excessively use the network capacity or bandwidth of the Game

Center will be rejected

Apps that transmit viruses, files, computer code, or programs that may harm

or disrupt the normal operation of the Game Center service will be rejected

7. iAds

Apps that artificially increase the number of impressions or click-throughs

of ads will be rejected

Apps that contain empty iAd banners will be rejected

Apps that are designed predominantly for the display of ads will be

rejected

8. Trademarks and trade dress

Apps must comply with all terms and conditions explained in the?Guidelines

for Using Apple Trademarks and Copyrightsand theApple Trademark List

Apps that suggest or infer that Apple is a source or supplier of the app,

or that Apple endorses any particular representation regarding quality or

functionality will be rejected

Apps which appear confusingly similar to an existing Apple product or

advertising theme will be rejected

Apps that misspell Apple product names in their app name ., GPS for Iphone,

iTunz) will be rejected

Use of protected 3rd party material (trademarks, copyrights, trade secrets,

otherwise proprietary content) requires a documented rights check which

must be provided upon request

Google Maps and Google Earth images obtained via the Google Maps API can be

used within an application if all brand features of the original content

remain unaltered and fully visible. Apps that cover up or modify the Google

logo or copyright holders identification will be rejected

9. Media content

Apps that do not use the MediaPlayer framework to access media in the Music

Library will be rejected

App user interfaces that mimic any iPod interface will be rejected

Audio streaming content over a cellular network may not use more than 5MB

over 5 minutes

Video streaming content over a cellular network longer than 10 minutes must

use HTTP Live Streaming and include a baseline 64 kbps audio-only HTTP Live

stream

10. User interface

Apps must comply with all terms and conditions explained in the?Apple iOS

Human Interface Guidelines

Apps that look similar to apps bundled on the iPhone, including the App

Store, iTunes Store, and iBookstore, will be rejected

Apps that do not use system provided items, such as buttons and icons,

correctly and as described in the?Apple iOS Human Interface Guidelinesmay

be rejected

Apps that create alternate desktop/home screen environments or simulate

multi-app widget experiences will be rejected

Apps that alter the functions of standard switches, such as the Volume

Up/Down and Ring/Silent switches, will be rejected

Apple and our customers place a high value on simple, refined, creative,

well thought through interfaces. They take more work but are worth it.

Apple sets a high bar. If your user interface is complex or less than very

good, it may be rejected

11. Purchasing and currencies

Apps that unlock or enable additional features or functionality with

mechanisms other than the App Store will be rejected

Apps utilizing a system other than the In App Purchase API (IAP) to

purchase content, functionality, or services in an app will be rejected

Apps using IAP to purchase physical goods or goods and services used

outside of the application will be rejected

Apps that use IAP to purchase credits or other currencies must consume

those credits within the application

Apps that use IAP to purchase credits or other currencies that expire will

be rejected

Content subscriptions using IAP must last a minimum of 7 days and be

available to the user from all of their iOS devices

Apps that use IAP to purchase items must assign the correct Purchasability

type

Apps that use IAP to purchase access to built-in capabilities provided by

iOS, such as the camera or the gyroscope, will be rejected

Apps containing "rental" content or services that expire after a limited

time will be rejected

Insurance applications must be free, in legal-compliance in the regions

distributed, and cannot use IAP

In general, the more expensive your app, the more thoroughly we will review

it

Apps offering subscriptions must do so using IAP, Apple will share the same

70/30 revenue split with developers for these purchases, as set forth in

the Developer?Program License Agreement.

Apps that link to external mechanisms forpurchases or subscriptionsto be

used in the app, such as a “buy" button that goes to a web site to

purchase a digital book, will be rejected

Apps can read or play approved content (specifically magazines, newspapers,

books, audio, music, and video) that is subscribed to or purchased outside

of the app, as long as there is no button or external link in the app to

purchase the approved will not receive any portion of the

revenues for approved content that is subscribed to or purchased outside of

the app

12. Scraping and aggregation

Applications that scrape any information from Apple sites (for example

from?, iTunes Store, App Store, iTunes Connect, Apple Developer Programs,

etc) or create rankings using content from Apple sites and services will be

rejected

Applications may use approved Apple RSS feeds such as the iTunes Store RSS

feed

Apps that are simply web clippings, content aggregators, or a collection of

links, may be rejected

13. Damage to device

Apps that encourage users to use an Apple Device in a way that may cause

damage to the device will be rejected

Apps that rapidly drain the device's battery or generate excessive heat

will be rejected

14. Personal attacks

Any app that is defamatory, offensive, mean-spirited, or likely to place

the targeted individual or group in harms way will be rejected

Professional political satirists and humorists are exempt from the ban on

offensive or mean-spirited commentary

15. Violence

Apps portraying realistic images of people or animals being killed or

maimed, shot, stabbed, tortured or injured will be rejected

Apps that depict violence or abuse of children will be rejected

"Enemies" within the context of a game cannot solely target a specific race,

culture, a real government or corporation, or any other real entity

Apps involving realistic depictions of weapons in such a way as to

encourage illegal or reckless use of such weapons will be rejected

Apps that include games of Russian roulette will be rejected

16. Objectionable content

Apps that present excessively objectionable or crude content will be

rejected

Apps that are primarily designed to upset or disgust users will be rejected

17. Privacy

Apps cannot transmit data about a user without obtaining the user's prior

permission and providing the user with access to information about how and

where the data will be used

Apps that require users to share personal information, such as email

address and date of birth, in order to function will be rejected

Apps that target minors for data collection will be rejected

18. Pornography

Apps containing pornographic material, defined by Webster's Dictionary as

"explicit descriptions or displays of sexual organs or activities intended

to stimulate erotic rather than aesthetic or emotional feelings", will be

rejected

Apps that contain user generated content that is frequently pornographic

(ex "Chat Roulette" apps) will be rejected

19. Religion, culture, and ethnicity

Apps containing references or commentary about a religious, cultural or

ethnic group that are defamatory, offensive, mean-spirited or likely to

expose the targeted group to harm or violence will be rejected

Apps may contain or quote religious text provided the quotes or

translations are accurate and not misleading. Commentary should be

educational or informative rather than inflammatory

20. Contests, sweepstakes, lotteries, and raffles

Sweepstakes and contests must be sponsored by the developer/company of the

app

Official rules for sweepstakes and contests, must be presented in the app

and make it clear that Apple is not a sponsor or involved in the activity

in any manner

It must be permissible by law for the developer to run a lottery app, and a

lottery app must have all of the following characteristics: consideration,

chance, and a prize

Apps that allow a user to directly purchase a lottery or raffle ticket in

the app will be rejected

21. Charities and contributions

Apps that include the ability to make donations to recognized charitable

organizations must be free

The collection of donations must be done via a web site in Safari or an SMS

22. Legal requirements

Apps must comply with all legal requirements in any location where they are

made available to users. It is the developer's obligation to understand and

conform to all local laws

Apps that contain false, fraudulent or misleading representations will be

rejected

Apps that solicit, promote, or encourage criminal or clearly reckless

behavior will be rejected

Apps that enable illegal file sharing will be rejected

Apps that are designed for use as illegal gambling aids, including card

counters, will be rejected

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