苹果发布会发言稿

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2024年3月18日发(作者：)

苹果发布会发言稿

【篇一：【免费】ipad发布会的演讲稿】

9:09am were in line waiting to get inside. people are seriously crowding. lets

hope we dont get trampled! 9:09am 我们正排队进场，现场人山人海的，希望不要发生踩

踏！

9:11am overall the mood is really jovial right now. its basically a party in the

u.s.a.

9:11am 会场气氛非常愉悦，这基本上是整个美国的派对

9:42am okay! were in our seats and theres some dylan playing on the sound

system!

9:42am 好了！我们已经入座了，现场正在放着些dylan的音乐。

9:43am the setup on stage is really interesting. theres a chair with a table next

very unusual for an apple event.

9:43am 台上的布置很有意思。有张桌子，旁边还有一把椅子……对于苹果发布会来说这

可不常见。

9:50am so, more dylan. we swear, if bob dylan shows up at this event, were

going to seriously freak out. in a good way.

9:50am 还是dylan, 我发誓,如果bob dylan在这里出现的话,我绝对会发狂的

9:51am the electric version of baby let me follow you down -- in case you were

wondering.

9:51am 会场播放着“baby let me follow you down”

9:54am everyone is really all smiles here. sure, the wifi just went out, but

generally everyone seems to be quite excited. makes sense, gadgets and money

will be flowing like sweet summer wine when this thing is all over. right?

9:54am 尽管现场已经关闭了wifi无线网络，不过各路人马还是面带笑容和非常兴奋。

9:55am sitting next jim dalrymple from whos currently dealing with

the aforementioned wifi issues.

9:55am jim dalrymple目前正在解决上面所说的wifi问题。

9:56am please silence our program will begin shortly. oooh.

9:56am “请将手机设置静音，发布会即将开始”！

10:00am the lights are here we go!

10:00am 灯光亮起，开始啦！！

10:01am and steve is out! and a standing ovation from some

audience members. 10:01am 乔布斯出场。全场掌声响起。甚至还有观众站起来欢呼。

10:01am steve is soaking it in. good morning and thank you all for coming.

10:01am 乔布斯开场。早上好。感谢你们到场。

10:02am we want to kick of 2010 by introducing a magical and revolutionary

but first i have a few updates.

10:02am 今天，我们将推出一款神奇的革命性的产品。但首先我先介绍几项更新。

10:03am but first i have a few updates. a few weeks ago we sold our 250mth

ipod. the second update is about our stores -- we now have 284. its amazing. last

quarter we had 50m visitors.

10:03am 截止到几周前，我们已经销售了2.5亿ipod。另外，我们已经拥有284家零售

店。这是不错的成绩。上个季度，我们拥有5000万的访问者。

10:03am now steve is talking about the new apple store in nyc. here it is on

opening day. its so wonderful to put these stores in the neighborhoods with our

customers.

10:03am 乔布斯正在谈论纽约新开的苹果零售店。这是开张的现场照片。

10:04am next update -- the app store. we have over 140k apps, and a few

weeks ago we announced a user downloaded 3b apps.

10:04am 下一个更新：app store。我们拥有14万个应用，截止到几周前，我们有30

亿的下载量。

10:05am lastly -- we started apple in 1976 -- 34 years later we just ended our

holiday quarter with 50.6b dollars he showed a pic of him and woz!

10:05am 最后一项更新。1976年，我们创办了苹果公司。34年后，我们拥有506亿收

入。乔布斯展示了他跟沃兹的老照片。

10:06am now where do we get this revenue? ipods, iphones, and macs. whats

interesting is that ipods are mobile devices, the iphone is, and most of our

computers. were a mobile company. thats what we do. how do we stack up against

all the other companies that sell mobile devices? were the largest mobile device

company in the world. larger than sony, bigger

10:06am “那么我们是从何处得到的这些收入？ipod、iphone和mac。有趣的是ipod

属于移动设备，iphone也是，而我们大部分的电脑也是。所以说，我们是个移动设备公司。这

就是我们的工作。那我们是如何对抗其他那些也出售移动设备的公司呢？我们是世界上最大的

移动设备公司。比sony、三星都要大……”

10:06am and its even bigger than nokia.

10:06am “而就收入而言……我们甚至比nokia还要厉害

10:06am so those are the updates that we have today.

10:06am “这些就是今天要说的一些更新。”

10:07am so lets get to the main event.

10:07am “那么现在，让我们进入主题吧。”

10:07am lets go back to 1991, when we first shipped our powerbooks. the first

with a tft screen, the first with palm rests, and had an integrated pointing device.

just a few years ago in 2007 we reinvented and a few years later we

got the iphone 3gs.

10:07am “让我们先回到1991年，那时我们的powerbook刚刚发售。它是第一个拥有

tft屏幕，第一个拥有触摸板的笔记本电脑，并且它还拥有个综合指针控制器。而几年前，也就

是2007年，我们再次“发明”了电话……而几年后的今天，我们拥有了iphone 3gs。”

10:08am so all of us use laptops the question has arisen; is

there room for something in the middle. weve wondered for years as well -- in

order to create that category, they have to be far better at doing some

better than the laptop, better than the smartphone.

10:08am “我们所有的人都使用笔记本电脑与只能手机……那么问题来了：在这者之间能

不能有一款新型的设备。我们也为此研究了好几年——为了弥补这个空白，这个新型的设备一

定要在几个关键功能上非常出色……要比笔记本好，更要比只能手机好。”

10:09am what kind of tasks? browsing the web. doing email. enjoying and

sharing pics. watching videos. enjoying music. playing games. reading ebooks.

10:09am “那这些关键功能有哪些？浏览网页，收发邮件，观赏与分享图片，观看视频，

欣赏音乐，享受游戏，阅读电子书。”

10:09am if theres gonna be a third category, it has to be better at these tasks -

- otherwise it has no reason for being.

10:09am now some people thought that was a netbook -- the problem is that

netbooks arent better than anything! big cheers! ha!

10:09am “有些人想这可能会是个上网本——但关键是，上网本的功能不必任何东西好！”

观众欢呼！哈！ 10:10am we think weve got something that is better. and we call it

the ipad.

10:10am 我想我们找到了更好的, 我们把它叫做ipad

10:10am let me show it to you now. wow -- looks like our leak!

10:10am 让我展示给你们看 看起来跟我们之前泄露的谍照差不多

10:11am way better than a laptop, way better then a phone. you can turn it

any way you want. to see the whole page is phenomenal.

10:11am 比笔记本好, 比手机强. 你可以让它干任何事. 能看完整的页面确实很惊人

10:11am so, gonna give you a little overview. its very thin -- you can change

the homescreen to whatever you want. what this device does is extraordinary. you

can browse the web with it. its the best web experience youve ever had.

10:11am 先跟你们说一下大概, 它非常的薄. 你可以给背景换上任何你想要的图片. 这个设

备非常的不寻常, 你可以在它上面浏览网页, 它能给你带来你从未有过的上网体验

10:12am phenomenal for mail. wow, new drop downs in the

and a large onscreen qwerty! 10:12am 邮件处理同样也是. 我们看到了邮件系统的界面. 有

一个很大的虚拟键盘.

10:12am album, you can look at all of them, flick through them, its a

wonderful way to share. the interface really does look like an

exploded iphone.

10:12am ipad中的相片，我们可以通过flick分享给好友。同样日历也有。界面十足就是

个大版iphone。

10:12am the leak was real! same maps application!

10:12am 同样，内置了地图程序。

10:13am we have the itunes store built right in. youtube, and youtube in hd.

10:13am “我10:13am 还添加了itunes，youtube,youtube hd”

10:13am and its awesome to watch movies lets take a look at the

device. demo time

10:13am “不能不说 用它看电影或者是电视节目，真的是棒极了。让我们一起来看看吧

“ 演示时间开始...

10:14am slide to unlock screen just like the iphone. this is the lock screen --

icons fly in. lets go right to -- bookmarks drop down from a

bunch of contextual menus up top.

10:14am 屏幕解锁方法和iphone一样。

10:14am wow, super smooth scrolling.

10:14am wow，超级滚动条

10:14am its essentially a huge mobile safari -- looks really really slick.

10:14am 看起来就是一个巨大的safari，非常漂亮

10:15am no the missing plugin icon is on screen.

10:15am 依然... 不支持flash。

10:15am lets go to see whats up there.

10:15am “一起去看看time杂志的网站，看看有些什么”

10:16am now steve is now national geographic. switching to

landscape. if youre an iphone owner this will seem very familiar.

10:16am 乔布斯在网站fandango上。现在是国家地理。切换到横屏。如果你是iphone

用户，那么一定不会感到陌生。

10:16am were basically just watching steve casually browse. this is odd.

10:16am 我们只是看着乔布斯随意浏览网页。这很单纯。

10:17am so thats browsing the web. lets go to email. again, menus pop down

from the top.

10:17am 那就是网页浏览。接着来看看电子邮件。菜单再一次从顶部往下弹出

10:17am wow, nice email display -- message list in a column on the left, full

message on the right.

10:17am 哇，很棒的电子邮件显示——左侧的一条列出了信息，右侧是完整的信息。

10:18am now if i want to send a message, i hit compose -- up pops this

gorgeous keyboard. steve is typing, it looks very responsive.

10:18am 如果我想发送一条信息，我点击compose（编写）——弹出一个漂亮的软键盘。

乔布斯在输入，好像反应很灵敏。

10:18am next, this is what photos looks like. i can look at everything

as a list of photos. i can tap flicks and gestures just like the iphone.

10:18am 下一个，图片。这就是图片显示的样子。我可以以图片列表的形式查看任何东西。

我可以点击。触摸和手势跟iphone一样的

10:19am if im on a mac, i can get events, places, and faces from iphoto here.

10:19am 如果我正在是用一台mac电脑，我从这的iphoto可以获取事件，地点和表情。

10:20am places in the photo app, that is.

10:20am 来看看照片吧。

10:20am now were watching a just like iphoto, cute music

and all.

10:20am 现在我们看到的是照片浏览界面，就像iphoto一样。

10:21am you get the idea. applause.

10:21am “嗯，你们知道的。” 掌声响起。

10:21am this is the ultimate tease. weve got a sneaking suspicion theres a lot

more to come.

10:21am 更多的惊喜陆续有来...

10:21am wow, itunes interface is really nice, very expansive.

10:21am wow,itunes的界面非常好看和华丽喔。

10:22am steve is playing more dylan!

10:22am乔布斯在播放dylan的音乐

10:22am let me show you a few other things. the itunes store is built right in. i

can sample music, buy

songs. the interface has modals that pop over what youre viewing to show you

song / album info.

10:22am “让我演示一下其他的东西吧。由于内置了itunes，所以这里就演示一下如何

购买音乐吧。”在该界面上，用户可以轻松看到歌曲或专辑信息。

10:23am now hes showing off calendar. some new looks here.

10:23am 现在我们演示一下日历程序。有一些新的变化喔。

10:24am steve is in maps now. zooming looks super fast -- no idea what this

chip is, but it has no trouble handling pretty graphically intense stuff. everything

looks polished -- zero hiccup. now heres wow. big applause for that.

now let me show you video.

10:24am steve正在使用google maps。缩放得非常的快，并没有看清界面有多么的漂

亮。“这里是街景下的地图”掌声响起... “下面一起来看看视频功能。”

10:25am lets go to youtube. i know this clip is in hd. i can go full screen.

10:25am “一起去youtube上看看，我知道这是高清视频的一些片段。我可以全屏看

看...”

10:25am it just all works. and of weve got movies, tv shows,

music videos.

10:25am “非常的畅顺。当然视频的话，我们也有电影、电视界面和mv”

10:26am now were watching a clip of star trek. looks great.

10:26am 现在在看一些星际迷航的片段，看起来不错。

10:27am big cheers. watching it is nothing like getting it in your hands.

10:27am 掌声一片.用ipad看电影甚至感觉不到手上有什么东西

10:27am so that is video on the ipad. it gives you an overview of what the ipad

can do.

10:27am 这是在ipad上看视频, 让我来告诉你ipad大概能干什么

10:28am lets go back to the hardware. .5 inches thin, 1.5 pounds -- 9.7 inch ips

display

10:28am 让我们再回头来看看硬件, 整机只有5寸的厚度, 1.5磅重, 9.7寸的ips屏幕

10:28am full capacitive multitouch

10:28am 支持全功能的多点触控

10:29am its powered by our own silicon. the 1ghz apple a4 chip. it screams.

10:29am 它用的是我们自己设计的芯片, 1ghz 的apple a4芯片, 它非常的棒.

10:29am available in 16gb, 32, 64...

10:29am 有很多版本可以选: 16gb, 32gb,

10:30am what is the battery life like? weve been able to achieve 10 hours of

battery life. i can take a flight from san francisco to tokyo and watch video the

whole time. and it has over a month of standby time.

10:30am 那它的电池怎么样呢? 它的续航能力达到了10个小时,如果我坐飞机从旧金山去

东京, 我可以在飞机上一直拿这它看电影. 它的待机时间超过了一个月

10:31am now, lets go back to software. weve seen some great built in apps.

lets talk about third party. lets talk about the app store. scott forstall is out!

10:31am 我们再来看看软件. 我们刚才已经看到有很多很棒的内建软件, 让我们来看看第三

方软件.

10:31am morning. the app store has been a huge success. already our

customers have downloaded 3b apps.

10:31am 早上好, 苹果的app store已经取得了巨大的成功, 我们的用户在app store的

下载已经超过了30亿份软件

10:31am can run all iphone apps unmodified out of the box.

10:31am 不需要作任何修改ipad就可以运行所有app store上现有的程序

10:32am we can also pixel double and run the apps full screen.

10:32am 我们还可以让像素加倍,让程序全屏运行

10:33am lets start with facebook. it just works. hes showing off the non-pixel

doubled version, a small app in the middle of the screen. its kind of silly looking. a

lone app in the center of a black screen. the scaled up app looks silly as well,

especially in facebook.

10:33am 让我们从facebook开始 他展示了像素没有加倍的版本, 程序只是占用了屏幕的

中间的一小块, 不是很好看. 因为就单单一个程序的界面在黑黑的屏幕中间, 一点都不好看, 特别

是这个facebook.

10:33am gaming obviously will handle this better, but a text heavy app looks

lonely or weirdly huge. 10:33am 很明显, 游戏运行起来会好很多, 但是那些文字多的程序看

起来却是孤零零的.

10:34am so far no word on multitasking, but we havent seen it. jumps into and

out of apps, nothing running concurrently.

10:34am 到目前为止，还没有提到任何与多任务相关的事，我们也还没有看到。进入和退

出程序后，目前什么都没有在运行

10:34am games look amazing. hes playing an opengls title right now and it

looks super smooth. 10:34am 游戏看起来很不错。他正在玩一个使用了opengls的游戏，

看起来运行非常流畅。

10:35am so all of the iphone apps will run on this. in fact when you buy it,

download all the apps you have right onto the ipad. now if the developer spends

some time modifying their app, they can take full advantage of this display.

10:35am “那么所有的iphone程序都可以在这家伙上运行。而事实上，当你购买ipad

时，你可以将所有的程序都下载到里面。而如果程序的开发人员稍微花些时间去调整程序，他

们就可以完全利用到新的显示效果。”

10:36am we rewrote all of our apps for this display. the iphone sdk supports

development for and were releasing it today.

10:36am “我们为它重新编写了所有的程序，新的iphone sdk也将支持它……我们今天

就会发布。”

10:36am we think its going to be another gold rush for devs. and of course

every ipad comes with the app store on it.

10:36am “我们认为，这将会为程序的开发人员们提供一个新的淘金热。而很自然的，每

个ipad都会内置app store。”

10:36am were going to feature ipad apps front and center for you.

10:36am 我们现在为大家展示ipad的程序

10:37am were exciting about possibilities on this. so we invited some

developers two weeks ago to see what they could create. we want to show you

what they came up with. first, gameloft. mark hickey from gameloft is up.

10:37am 我们邀请了部分开发者使用了2个星期开发程序。下面一些先来看看第一款程序，

来自gameloft。

10:39am showing off their fps nova. i can slide the d-pad on you

can set up your own controls. new gestures for interacting with games. this isnt

anything breathtaking just yet -- fairly standard graphics (though nice), nothing

new in terms of interaction.

10:39am 正在展示fps游戏nova。“我可以滑动和改变屏幕的控制区域”，你也可以根

据自己的需求设置属于自己的控制方法。

10:40am the ipad version of nova ships later interesting. scott is

back. next up, the new york times.

10:40am nova ipad版本也将会在稍后上市。” scott “接下来，new york times”

10:40am to tell you about their plans for the ipad -- martin nisenholtz.

10:40am “下面让martin nisenholtz为大家介绍”

10:41am so steve showed you the times website, its beautiful. why did we

come out here to develop a new app for the ipad? our iphone app has been

downloaded 3m times. we wanted to create something special for the ipad.

10:41am “乔布斯展示了《时代》（times）的网站，很赏心悦目。为什么我们在这里要

为ipad开发一个新程序？我们在iphone上的软件已经下载了300万次。我们想特别为ipad

开发些东西。”

10:42am we think weve captured the essence of reading the newspaper. a

superior experience in a native application. wow, the layout is just like a standard

paper, and again weve got those dropdown context menus. you can resize text

with a pinch.

10:42am “我想我们抓住了阅读报纸的本质。通过原生的程序获得前所未有的体验。”布

局就跟一般的报纸一样，我们也有下拉背景菜单。你可以通过两个手指来进行放大或缩小操作

10:42am wow, nice. embedded video inside of articles that can be played.

10:42am 很好，文章中嵌入的视频也可以播放。

10:43am this is just the beginning. big cheers.

10:43am “这只是一个开始！”（观众欢呼）

10:43am and scott is back! that was brief.

【篇二：发布会发言稿】

“俏立方”发布会执董发言稿

各位嘉宾，各位领导，客户朋友：

大家晚上好！首先我谨代表“俏立方”发布会执董人之一对各位的光临表示衷心的感谢！

今天又是一个美好的日子，与各位共同见证“俏立方”的成长，在这里举办“俏立方”产

品发布会，我心里感到非常的高兴。

非常荣幸能和大家一起见证“俏立方”2016年新产品发布。“俏立方”在短短一年内推出

了多款产品，不管是在展会，还是在杂志上，互联网都能看到“俏立方”的产品。覆盖面之全

面，我相信，这些都足以说明团队的实力优秀， 能与这么优秀的团队一起成长，相信未来必不

缺少缤纷色彩.

我们一直在寻求一种有保障的商业化合作方式。从今天的新产品发布会来看，我还是非常

有信心的，我相信在坐的各位应该和我有同样的感触，我们对此充满信心

感谢大家对“俏立方”的关注和支持。

预祝今天的 之夜圆满成功！祝愿在座各位朋友生意兴隆，财源广进！谢谢大家！

谢谢！

【篇三：新产品发布会发言稿】

陕西星月新产品发布会发言稿

尊敬的各位领导、星月的全体同事以及远道而来的朋友们：

大家好！

天寒地冻，冻不住大家的热情；雪兆丰年，预兆成功的喜悦。很高兴今天能和大家一道参

加陕西星月网络通讯有限公司的新品发布会，让我们共享这个振奋人心的时刻！

21世纪第二个十年是中国互联网突飞猛进的阶段，发展主题已经从“普及率提升”转换到

“使用程度加深”，传统的衣食住行扎根网络，互联网购物、物流入侵市场，政府网上办公效

率直线上升，星月公司的产生和发展绝非偶然：沐改革开放之春风，迎网络繁盛之夏日，携人

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谢谢大家！

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