银行系统招聘考试英语历年真题试卷汇编5_真题-无答案

admin管理员组

文章数量:1531535

2024年4月3日发(作者：)

银行系统招聘考试（英语）历年真题试卷汇编5

(总分76,考试时间90分钟)

3. 阅读理解

The rough guide to marketing success used to be that you got what you paid for．No longer．While

traditional“paid”media—such as **mercials and print advertisements—still play a major **panies

today can exploit many alternative forms of media．Consumers passionate about a product may

create“earned”media by willingly promoting it to friends．and a company may leverage“owned”

media by sending e-mail alerts about products and sales to customers registered with its

website．In fact，the way consumers now approach the process of making purchase decisions

means that marketing’s impact stems from a broad range of factors beyond conventional paid

media． Paid and owned media are controlled by marketers promoting their own products．For

earned media，such marketers act as the initiator for users’responses．But in some cases，one

marketer’s owned media become another marketer’s paid media—for instance，when an

e-commerce retailer sells ad space on its website．We define such sold media as owned media

whose traffic is so strong that other organizations place their content or e-commerce engines

within that environment．This trend，which we believe is still in its infancy，effectively began with

retailers and travel providers such as airlines and hotels and will no doubt go

further．Johnson-Johnson，for example，has created Baby Center，a stand-alone media property

that **plementary and **petitive products．Besides generating income，the presence of other

marketers makes the site seem objective，**panies opportunities to learn valuable information

about the appeal of **panies’marketing，and may help expand user traffic for **panies

concerned． The same dramatic technological changes that have provided marketers with

more(and more diverse) communications choices have also increased the risk that passionate

consumers will voice their opinions in quicker，more visible，and much more damaging

ways．Such hijacked media are the opposite of earned media：an asset or campaign becomes

hostage to consumers，other stakeholders，or activists who make negative allegations about a

brand or product．Members of social networks，for instance，are learning that they can hijack

media to apply pressure on the businesses that originally created them． If that happens，

passionate consumers would try to persuade others to boycott products，putting the reputation of

the **pany at risk．In such a case，**pany’s response may not be sufficiently quick or thoughtful，

and the learning curve has been steep．Toyota Motor，for example，alleviated some of the damage

from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media

response campaign，which included efforts to engage with consumers directly on sites such as

Twitter and the social-news site Digg．

1. Consumers may create“earned”media when they are_______．

A. obsessed with online shopping at certain websites

B. inspired by product—promoting e-mails sent to them

C. eager to help their friends promote quality products

D. enthusiastic about recommending their favorite products

2. According to Paragraph 2，sold media feature_______．

A. a safe business environment

B. **petition

C. strong user traffic

D. flexibility in organization

3. The author indicates in Paragraph 3 that earned media_______．

A. invite constant conflicts with passionate consumers

B. can be used to produce negative effects in marketing

C. may be responsible for **petition

D. deserve all the **ments about them

4. Toyota Motor’s experience is cited as an example of_______．

A. responding effectively to hijacked media

B. persuading customers into boycotting products

C. cooperating with supportive consumers

D. taking advantage of hijacked media

5. Which of the following is the text mainly about?

A. Alternatives to conventional paid media．

B. Conflict between hijacked and earned media．

C. Dominance of hijacked media．

D. Popularity of owned media．

New figures from France，Germany and Italy—the three biggest economies in the 12 country

Eurozone—suggest the continent’s economic woes may have been exaggerated．In France，

evidence emerged that consumer spending remained solid in July and August，rising 1．4％and

0．6％respectively．Forecasters had generally expected the July figure to show a 0．1％slippage，

with August unchanged．But the figures were flattered slightly by a down grade to the June figure，

to 0．7％from1．5％． With manufacturing in the doldrums across Europe and the US，

consumer spending has been increasingly seen as the best hope of stopping the global economic

slowdown from turning into a recession．The French government said the news proved that the

economy was holding up to the strain of the slowdown． Meanwhile in Germany，new

regional price figures went someway towards calming fears about inflation in Europe’s largest

economy--a key reason for the European Central Bank’s reluctance to cut interest 15 states said

consumer prices were broadly stable，with inflation falling year on year．The information backed

economists’expectations that inflation for the country as a whole is set to fall back to a yearly rate

of 2．1％，compared to a yearly rate of 2．6％in August，closing in on the Euro-wide target of

2％．The drop is partly due to last year’s spike in oil prices dropping out of the year-on-year

calculation． The icing on the cake was news that Italy’s job market has remained

buoyant．The country’s July unemployment rate dropped to 9．4％from 9．6％the month

before，?its lowest level in more than eight years．And a business confidence survey from

quasi-governmental research group ISAE told of a general pick-up in demand in the six weeks to

early September．But the news was tempered by an announcement by Alitalia，the country’s

biggest airline，that it will have to get rid of 2500 staff to cope with the expected contraction as

well as selling 12 aeroplanes．And industrial group Confindustria warned that the attacks on US

targets meant growth will be about 1．9％this year，well short of the government’s 2．4％

target．And it said the budget deficit will probably be about 1．5％，nearly twice the 0．8％Italy’s

government has promised its European Union partners．

6. We know from the first paragraph that_________．

A. new figures from the three European countries show the prediction of forecasters is exactly

right

B. European economy gets on better than forecasters have predicted

C. all of the forecasters expect the fully figure to show a reduction

D. in three European countries the consumer spending continues to rise

7. The term“in the doldrums”in Paragraph 2．refers to_______．

A. in the process of rising

B. experiencing a sharp turning

C. in the recession

D. rising rapidly

8. Which of the following statements is true according to the text?

A. The reason for the ECB’s unwilling to cut interest rates is inflation was actually expected to fall

in Germany．

B. In Germany consumer prices were falling．

C. Last year’s oil prices dropping out of the year-on-year calculation directly leads to the drop of

inflation．

D. The European Central Bank is willing to cut interest rate．

9. In this passage，the word“buoyant”in paragraph 4 is closest in meaning to the word________．

A. depressing B. gloomy

C. active D. calm

10. Industrial group Confindustria warned that________．

A. the attacks on US targets lead to **paratively lower growth

B. the growth had been well short of the government’s target

C. the budget deficit must be about 1．5％

D. the budget deficit will probably be great different from the country’s promise

4. 英语翻译

英译汉

1. With very little export other than such farm products as tobacco，cotton and fruit，the country

earns enough from invisible earnings to pay its needed，growing imports．

2. This washes out almost$400 million by which imports exceed exports．

3. So far most American and other foreign attempts have bogged down in the Greek government’s

red tape and shrewdness about small points．

4. They were hopelessly deadlocked in almost total differences of opinion and outlook．

汉译英

5. 文化是不同国家的人们互相理解的最佳媒介。通过举办文化节，许多中国城市在世界上

的知名度提高了。已经证明，对促进中国人民和世界其他地方人民之间的交流来说，这是最

好的途径之一。这种交流不仅仅限于文化方面，还扩大到了经济和其他领域。

本文标签： 中国考试真题