短视频对重庆旅游营销的应用研究-毕业论文

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2024年6月14日发(作者：)

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摘 要

在互联网迅速发展的今天，许多事物都以短视频为纽带将人、事、物联系在一起。

在这样的大环境下，“互联网＋”的旅游模式也在如火如荼的进行，这样的模式具备

中心化，可行性及舆情价值。短视频是近年来呈现的一种全新的媒体模式，具有时间

短，内容碎片化的特点，它的出现打破了传统的旅游模式，为城市旅游宣传提供了更

多元化、更便利的渠道。短视频平台，拥有强大的用户群体，据统计，目前短视频用

户规模已超过6.27亿，其中25岁以下用户占总用户量的56%，35岁以下占用户量的

79%，拥有庞大的年轻用户群体。这部分用户群体易于接受新鲜事物，敢于尝试和体验，

这也使得人们一拍就有可能获得上万的点击率，带来了“网红”效应，捧红了一大批

网红产品。

本文以短视频媒体旅游营销的理论与实际案例为基础，结合重庆短视频旅游营销

的现状以及实践分析这种新型旅游营销的优势与不足，进而给出合理化的建议和对策，

希望对当前城市旅游的营销提供借鉴意义，为城市文化的传播提供新的发展契机。

关键词:短视频；城市旅游；城市营销；重庆

Abstract

Today, with the rapid development of the Internet, many things have been transmitted

by short video to connect people, things and things. Under such a big environment, the

"internet plus" tourism mode is also in full swing. This mode has the value of centralization,

feasibility and public opinion. Short video is a brand-new form of media in recent years. It

has the characteristics of short time and fragmented content. Its appearance has broken the

traditional way of tourism and provided more diversified and convenient channels for urban

tourism publicity. The short video platform has a strong user base. According to statistics,

the current number of short video users has exceeded 627 million, of which 56% are under

25 years old and 79% are under 35 years old. It has a large young user base. This part of

the user group is easy to accept new things and dares to try and experience, which also

makes it possible for people to get tens of thousands of hits in one shot, bringing about the

"net red" effect and winning a large number of net red products.

Based on the theory and practical cases of short video media tourism marketing, this

paper analyzes the advantages and disadvantages of this new type of tourism marketing in

combination with the current situation and practice of Chongqing short video tourism

marketing, and then puts forward reasonable suggestions and countermeasures, hoping to

provide reference for the current urban tourism marketing and a new development

opportunity for the spread of city image.

Keywords:short video;Urban tourism;Urban marketing;Chongqing

本文标签： 旅游视频营销