admin管理员组文章数量:1642338
16.The Effect of Advertisement 广告的影响
(1) The appeal of advertising to buying motives can have both negative and positive effects.Consumers may be convinced to buy a product of poor quality or high price because of an advertisement.For example,some advertisers have appealed to people's desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage.Some of the products work.Other are worthless and a waste of consumers' money.
(2) Sometimes advertising is intentionally misleading.A few years ago,a brand of bread was offered to dieters with the message that there were fewer calories in every slice.It turned out that the bread was not dietetic,but just regular bread.There were fewer calories because it was sliced very thin,but there were the same number of calories in every loaf.
(3) On the positive side,emotional appeals may respond to a consumer's real concers.Consider fire insurance,Fire insurance may be sold by appealing to fear of loss,But fear of loss is the real reason for fire insurance.The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people.If consumers consider the quality of the insurance plans as well as the message in the ads,they will benefit from the advertising.
(4) Each consumer must evaluate his or her own situation.Are the benefits of the product important enough to justify buying it ?Advertising is intended to appeal to consumers,but it does not force them to buy the product.Consumer still control the final buying decision.
转载于:https://wwwblogs/larken/p/10455772.html
本文标签: 广告Effectadvertisement
版权声明:本文标题:16.The Effect of Advertisement 广告的影响 内容由热心网友自发贡献,该文观点仅代表作者本人, 转载请联系作者并注明出处:https://m.elefans.com/xitong/1729327705a1195978.html, 本站仅提供信息存储空间服务,不拥有所有权,不承担相关法律责任。如发现本站有涉嫌抄袭侵权/违法违规的内容,一经查实,本站将立刻删除。
发表评论