商务英语阅读试题A

admin管理员组

文章数量:1530935

2024年6月8日发(作者：)

商务英语专业

商务英语阅读 试题A

Part I Multiple Choice (20 points)

Complete the sentences by choosing from the words below each sentence.

1. Technical skills performing specialized tasks within the organization.

a. are associated with b. differ from c. are similar to

2. Corporate culture is the shared experiences, stories, beliefs, and norms .

a. which creates a company

b. that characterize a company

c. whose company has got

3. If a company is to get the most out of its workers, it must those workers.

a. develop b. select c. promote

4. In theory, a company’s auditors are appointed independently by its shareholders, to

whom they report. “Whom” represents .

a. auditors b. accountants c. shareholders

5. Over-capacity in the car business leads to a series of joint agreements and mergers

between .

a. car companies b. joints ventures c. capacity level

6. Ford intended to Volvos and hoped to use Volvo’s technology to develop new

cars.

a. share b. focus c. distribute

7. The principles in the Organizational Chaos Model can also be used to the

company’s competition.

a. introduce b. overcome c. understand

8. As a senior student, you are supposed to know better than just until the

examination time.

a. fooled around b. to fool around c. having fooled around

9. Transnational companies will in China.

a. continue locating b. continues to locate c. continue to locate

10. E-business is about transforming business process and _______ them with Internet

technologies.

a. integrates b. integrating c. to integrate

11. Other companies use Web technology to ______ business electronically at the

wholesale or retail level.

a. support b. exchange c. transact

12. The funds needed to operate an enterprise are refereed to as .

a. labour b. capital c. resources

13. They also want to integrate these systems _______ the rest of their business

process.

a. with b. and c. for

1 / 7

14. Accounting firms frequently _________ their audit clients.

a. buy management skills from

b. sell consulting services to

c. provide audit assignment for

15. I went to buy a new tie to _______ this brown suit.

a. go into b. go with c. go after

16. The secretary entered with a pencil and paper, and _________ every word the

manager said.

a. made for b. took up c. took down

17. The financing of international trade is more complex than that of domestic trade.

‘That’ here means .

a. financing b. international trade c. domestic trade

18. The process of education, experience, more education, and then is called a

cyclical process.

a. less education

b. more experience

c. education and experience

19. Hardly _______ the airport when he started for his destination.

a. I had reached b. had I reached c. I reached

20. The climbers tried to find a new ______ to the top of the mountain.

a. approach b. route c. entrance

Part II Match (20 points)

Section A

Choose the correct word or words from the box to complete the passage:

the Industrial Revolution customers’ needs

the marketing concept production and selling

the selling of goods business focus

Business people focused on the production of goods from 21 until the early

twentieth century, and on 22 from the 1920s to the 1950s. Marketing received little

attention up to that point. After 1950, however, business people recognized that their

enterprises involved not only 23 but also the satisfaction of 24 . They began to

implement 25 , a business philosophy that involves the entire business organization

in the dual process of satisfying customer needs and achieving the organization’s goals.

Section B

Choose the correct word or words from the box to complete the following sentences:

marketing concept benefits

moderation discount

labour force

2 / 7

26. China is now at the stage of development of building a well-off society and

accelerating socialist .

27. Implementation of the begins and ends with the information about customers.

28. Selling something at a reduced price is called giving a .

29. Carrying out the business of such a huge company requires .

30. Compensation programmes include wages and salaries, incentives, and ______

for workers.

Part III Reading comprehension (40 points)

Passage 1

What makes money valuable? Why is a piece of paper marked $ 10 worth more

than one marked $1? You could say there is no reason. It’s true that a special kind of

paper is used to make dollar bills, and they are pretty, but that’s not what makes them

valuable. The real reason money is valuable is that everyone believes it is.

Ancient economies had no paper money or coins. Some used barter---- trading one

thing for another. Others used all kinds of objects as money. Any object would do, as

long as there was not an unlimited amount of it. Animals or metals were popular, and

so were manufactured products like jewelry or weapons. Wealth in ancient Greece was

measured in tools or cattle. This kind of money had two purposes. First, it was useful

in itself. Tools and cattle can be used for farming. And second, it was a way to

symbolize and measure value. A house, for example, would be valued at a certain

number of tools or cattle. This greatly simplified trade. Other societies used money that

was totally symbolic. For instance, American Indians used wampum, which is made

from seashells. And until recently on the pacific island of Yap, people use large stone

discs as money.

In most places these types of money died out because more practical forms of

money were invented. People started using precious metals, such as gold and silver,

that were easier to carry around than tools or stones. And in the eighteenth century,

paper money was introduced. At first people were suspicious of new currency, but they

came to accept it because the government or bank issuing it would exchange an equal

amount of gold for the paper. A $ 10 bill really was worth $ 10 for gold. But now,

people are used to the idea that the government doesn’t have to back its money with

gold. Everyone believes that a $ 10 bill is worth $10 and that is good enough. But if,

for some reason, people ever lost faith in paper money, ten dollars wouldn’t be worth

the paper it’s printed on.

Questions 31-35 are based on passage 1

31. According to the writer the real reason money is valuable is that everyone

believes .

a. money is valuable b. gold is valuable c. money is gold

32. The writer of this selection mentioned animals, metals and manufactured products

like jewelry or weapons because .

a. they were valuable

3 / 7

b. they were used as money in ancient times

c. people liked them

33. Paper money was invented .

a. to take the place of other types of money

b. to be replaced by other types of money

c. in the nineteenth century

34. At first people did not have trust in paper money because .

a. it was not worth much

b. the paper was not of good quality

c. it looked like an ordinary piece of paper

35. People came to accept paper money when .

a. the government began to issue it

b. the bank began to issue it

c. they could exchange it for the same amount of gold

Passage 2

Many private institutions of higher education around the country are in danger.

Not all will be saved, and perhaps not all deserve to be saved. There are low-quality

schools just as there are low-quality businesses. We have no obligation to save them

simply because they exist. But many thriving institutions that deserve to continue are

threatened. They are doing a fine job educationally, but they are caught in a financial

difficulty, with no way to reduce rising costs or increase revenues significantly. Raising

tuition doesn’t bring in more revenue, for each time tuition goes up, the enrollment

goes down, or the amount that must be given away in student aid goes up. Schools are

bad businesses, whether public or private, not usually because of bad management but

because of the nature of the enterprise. They lose money on every customer, and they

can go bankrupt either from too few students or too many students. Even a very good

college is a very bad business.

It is such colleges, thriving but threatened, that I worry about. Low enrollment is

not their chief problem. Even with full enrollments, they may go under. Efforts to save

them, and preferably to keep them private, are a national necessity. There is no basis

for arguing that private schools are bound to be better than public schools. There are

abundant examples to the contrary. Anyone can name state universities and colleges

that rank as the finest in the nation and the world. It is now inevitable that public

institutions will be dominant, and therefore diversity is a national necessity. Diversity

in the way we support schools tends to give us a healthy diversity in the forms of

education. In an imperfect society such as ours, uniformity of education throughout the

nation could be dangerous. In an imperfect society, diversity is a positive good. Eager

supporters of public higher education know the importance of sustaining private higher

education.

Questions 36-40 are based on passage 2

36. In the passage, the author appeals to the public to support .

a. private higher education in general

4 / 7

本文标签： 商务英语阅读试题专业