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“Lazy economy” hit, home cleaning electrical industry ushered in huge growth potential, washing machine is to become the industry's“Star category. Data show that in 2022, our home appliance market fell 7.4% , and clean electrical appliances have achieved 4% growth, especially sweeper and washing machine growth is the most obvious. Among them, the washing machine three-year scale of 10 billion yuan, become a strong driving force for the growth of the industry.

Industry insiders believe that the price drop is conducive to the popularity of washing machine, to further expand the market cake, however, excessive attention to price factors, easy to fall into the cycle of low-price competition, it will affect the technical performance and user experience of the washing machine, damage the credibility of the entire industry. In fact, the washing machine has also appeared many consumers complain of pain points, such as their own anti-winding and cutting hair function is not strong enough, still need to be manually cleaned; there are also consumers said, after use, it was found that it could not reach the expected“Hands-free”, the trial-and-error cost was too high; and when faced with the scene of heavy oil or dark stain color, the cleaning power of the washing machine was not ideal. In this regard, the industry said that the average price is not the only hand washing machine enterprises to enhance competitiveness. Washing Machine brand in looking for a way out of the way at the same time, we should think about how to wash the life cycle of the machine become longer. Washing machine enterprises should keep a long-term strategic vision, continue to empower in products, technology, services, relying on the needs of users to continue innovation. At the same time, we will enhance The Adjuster and other aspects so that consumers will have less concern about maintenance and better protect their rights and interests.

本文标签： meethugeequipmentcleanelectrical

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